(Dentists, Orthodontists, Cosmetic Surgeons, Chiropractors, Physical Therapists...)
Key factors that help a website rank higher in these results are usefulness, reputation, and prior engagement by other users. Many of the features promoted by overseas SEO companies - like tag optimization or link building are no longer critical in Google algorithms and often don’t get results in competitive geographical areas. Dotzoo’s SEO teams goal is to protect your marketing dollar investment and help you get results that improve your bottom line. We can help you rise above your competitors organically and affordably.
You can see the impact of our SEO team’s effort by routinely monitoring Google Analytics results for your website – we will setup access to the same for you. This independent data tool gives detailed access to your website’s performance as measured by Google. While there will be fluctuation in the movements of the keywords, and or resulting traffic, overall improvement will be visible after a couple of months by reviewing your Google Analytics account.
With any website, there are hundreds of things we can do monthly to make your website "better for SEO." Dotzoo SEO will initially focus on tasks that are essential for lasting results. A few initial items we will work on for you are:
Initially, on-site adjustments we focus on are:
The initial SEO process also involves our team researching your local market, your competitors and understanding the geographical areas that you would normally draw patient’s from. We then work on finding ways to bring your website forward in top keyword searches. Our team is equipped with experienced content writers, who can help update the language on your webpages to recommend keyword saturation, write blogs and also find medical journal articles that would be ideal for promoting services you offer. The original fresh content we write will make your website stand out not only to your potential patients, but also help in improving your ranking on Google, Yahoo, Bing etc.
In today’s ever connected world, Social Media Marketing is an indispensable tool in your arsenal for connecting with your existing and potential customers. Our ongoing SMM and SEO packages include varying levels of services to help you connect with your patients and rise above your local competitors.
It is worth mentioning that when a patient searches for a provider on the internet, the first 3-4 results at the top of the page and at the bottom of the page are highlighted and have an "Ad" notation next to them. These are driven by paid Google Ads. These are ad campaigns where the provider only pay when a patient clicks on the listing, which takes them to their website. Imagine a patient searching for a competitor and your website appearing on top of the page before the listing for your competition. We can help you with PPC as well! We write the ads and tweak them constantly. We also negotiate the cost per click with Google based on positions available and timing of the search etc. We can establish a monthly ad budget for you which will be charged directly by Google to your account, and we charge a small consulting fee for running these campaigns. It is important to avoid wasting your budget by placing filters and timely reacting to competitor’s actions when running PPC campaigns. Our experienced PPC teams can manage this process for you.